Our white papers explain in detail the new business ideas and products we develop at BIG.


Our proprietary technology combines the computational power of Artificial Intelligence (AI) with the reasoning power of Human Intelligence (HI) to interactively simulate complex environments and solve decision-making problems. It is the core of our Decision Games.


We propose a new approach to quantitative business models based on Computational Economics, which encodes the rules of a market and preferences of individual agents to derive the overall market state, by aggregating all agent choices. This approach provides a superior alternative to classical economics theory, to tackle common business questions such as estimating the impact of a price change on consumer demand.

Our AI-HI Technology and Computational Economics approach serve as the foundation of our Decision Games.