Evaluate risks, scenarios, and strategies in a safe environment where failure is acceptable

Devise collective strategies to tackle business challenges affecting multiple functions and levels

Align multiple teams around a common vision, in an engaging way to get their buy-in

Be efficient with time and costs while doing this


Innovations in Strategy Technology

Our Decision Games create complex and data-rich environments where users can simulate decisions and strategies. Users actively shape the simulation outputs with their decisions and observe instantly the results on the simulated environment. Our games can enhance strategy and decision-making capabilities in all areas of an organization. They are designed for use across functions and hierarchy levels, from senior executives to junior team members, in group workshops or individual games.

Our Decision Games can be designed as single-player games for individuals to improve their skills on an ongoing basis, or as multi-player games for group training and executive seminars. They are built with BIG's proprietary technology, using AI-HI innovation and Computational Economics, and are deployed on (private) cloud for access on all devices (desktops, mobile devices).

We believe that Decision Games are the next-generation strategy and management tools.



Strategic Thinking

Develop strategic mindset to guide individual and collective decisions

Vision & Coordination

Foster big-picture thinking and coordination across the organization

Strategy & Scenario Testing

Test and refine strategies, simulate market disruptions

Skills Training

Learn and practice new skills for better performance

Market Insights

Improve understanding of market and competitor dynamics

Risk Planning

Assess potential risks and expectations for success


We believe in a customized and collaborative approach with our clients to create decision games that fit their specific needs and objectives.

Customizable game parameters

Market Structure

General game settings: industry, market rules, products, game periods

Data & Models

How the game works: data sources, assumptions, utility functions, financial models

Player Types

Entities played by users and the computer: companies, company divisions, consumers, etc

Analytics & Reports

Analyses conducted on simulation data and shown to users in real-time

Game Rules

Inputs that users can change in the simulation, e.g. prices, volume, resource allocation


Selection of interface: look & feel, graph types, user communication, feedback surveys

We support each step of the game process: (1) Design, (2) Development, and (3) Facilitation.