Head of Consumer Insights at multi-billion Luxury company needed to analyze online consumer survey data, including free-text data which is very time-consuming and labor-intensive to process with existing off-the-shelf analytics tools.
BIG experts developed a custom software in less than 2 weeks to automatically process thousands of free-text data points to make them ready for statistical analysis. They conducted data analysis and compiled major insights in a report for executives.
ARTIFICIAL INTELLIGENCE FOR AUTOMATIC FREE-TEXT PROCESSING
Free-form text is commonly used in online consumer surveys. This data is used for questions where respondents enter their own answers instead of selecting from a pre-defined set of options. However, free-text data is challenging to analyze.
We have written a white paper 'Using AI and Machine Learning to understand consumer preferences' to explain our approach and innovations related to this project.